Following a hiatus in 2020, the Muswellbrook Local Art Awards are being relaunched as the Viola Bromley Art Prize later this year and Muswellbrook Shire Council is seeking a sponsor to help to deliver the event.
Viola Bromley was part of a small group invited to arrange the Festival of the Valley Art Prize in 1958 - the forerunner to the Muswellbrook Art Prize - and played a significant part in the construction of an art gallery in the Muswellbrook Town Hall site in 1975-1976 and in gaining the newly built Muswellbrook Municipal Art Gallery regional gallery status. In recognition of service to the visual arts, Viola Bromley was awarded the Medal of the Order of Australia in 1988 and inducted into the Muswellbrook Shire Hall of Fame in 2009.
The relaunch of the annual art competition will also see it return to an acquisitive prize, as was the case in 1979 when it was known as the Viola Bromley Acquisitive Prize.
As with the Muswellbrook Local Art Awards, the Viola Bromley Art Prize will be open to all artists residing in the Muswellbrook, Singleton and Upper Hunter Shires with a total prize value of $6,000 and consists of:
Painting (acquisitive) $1,500
Works on Paper (acquisitive) $1,500
Sculpture (acquisitive) $1,500
Photography (acquisitive) $1,500
The winning acquisitive works will become part of the Muswellbrook Shire Art Collection and will assist in achieving the objectives of the Muswellbrook Shire Art Collection Policy in collecting the works of artists from the Upper Hunter Region.
The sponsor of the $6,000 Viola Bromley Art Prize will receive benefits which will be tailored to suit the partner’s objectives, targets and capacities which may include acknowledgement on event marketing material and collateral; acknowledgement through speaking opportunities or official speeches; signage and branding opportunities at the event; event experiences.